If you sell security software, services, or platforms, you’ve probably felt the squeeze: more vendors, fiercer competition, and buyers who are both skeptical and overwhelmed. That’s exactly where digital PR cybersecurity programs shine—earning high-authority coverage and links while putting your brand in the rooms (and SERPs) that CISOs actually visit.
Below you’ll find 12 agencies that consistently deliver earned media, credible thought leadership, and link equity for security vendors. I prioritized three things: (1) repeat wins in security trade and top-tier media, (2) the ability to earn links at scale (not buy them), and (3) fluent storytelling that turns dense technical topics into coverage-worthy ideas.
Before we dive in, a quick note on vocabulary you might hear: “digital PR,” “digital public relations,” and “link earning” all refer to campaigns that spark real editorial attention—so your site picks up authoritative mentions and backlinks as a byproduct of strong media relations and content.
How I chose these partners
- Security fluency: Agencies that understand the buying committee (CISO, SecOps, Risk/Compliance, AppSec) and can brief spokespeople fast for rapid-response quotes.
- Link earning at scale: Repeatable programs that turn research, data hooks, or newsjacking into natural editorial backlinks—cybersecurity link building without shortcuts.
- Commercial impact: Coverage that moves pipeline: analyst briefings, webinar co-marketing, conference playbooks (RSAC, Black Hat, it-sa), and content that fuels demand gen.
- Reputation ready: Crisis comms muscle for incident response, disclosure, and online reputation management—because breaches don’t wait for approvals.
The List
1) Malinovsky — Best overall for vendor link building and technical SEO (our #1)
If you’re a security vendor that needs measurable organic growth plus editorial mentions, Malinovsky brings a pragmatic mix of B2B SEO, content ops, and PR-driven link earning. The team specializes in IT/Tech/SaaS and works comfortably with developer and security audiences—great for vendor link building tied to product pillars like threat detection, identity, or SASE. Expect clean strategy, fast iteration, and campaigns built to feed both your newsroom and your pipeline. (Malinovsky — tech SEO specialist)
2) LaunchTech Communications — Tech & cybersecurity PR specialists
LaunchTech is built for security: startup to scale-up to IPO. They’re strong on thought-leadership programs (surveys, bylines, and commentary) and rapid response during breaking incidents. If you need an earned-media engine that regularly places technical SMEs in security trades and business press, this is a safe bet among cybersecurity PR firms. (golaunchtech.com)
3) Merritt Group — Full-funnel security practice for brand + demand
Merritt’s dedicated Security Practice blends classic PR (briefings, media relations, awards) with content, demand gen, and research—useful if your team wants PR tied to opportunity creation. They’re present at the big security events and publish timely POVs and research that can anchor cybersecurity marketing calendars. (Merritt Group)
4) 10Fold — Metrics-driven PR for security companies
With decades in B2B tech PR, 10Fold brings structured programs, from message development to rapid-fire placements, plus a strong record working with security product companies. If you need disciplined reporting and predictable activity cadences, they’re solid for PR agencies supporting security growth stages. (10Fold)
5) PAN Communications — Security storytellers with data-led hooks
PAN’s security practice is known for original research and dashboards that feed consistent newsjacking. That backbone helps you earn coverage and links while positioning your platform at the intersection of AI and cyber risk—an area buyers are actively vetting. (PAN)
6) Code Red — Global network focused exclusively on cybersecurity
Need multi-country reach with local nuance? Code Red is a specialist digital PR network for security, uniting regional agencies under one cyber-native umbrella. That means synchronized launches across geos and repeatable link earning from a team that lives and breathes security beats. (coderedcomms.com)
7) Bospar — Creative security campaigns that cut through
Bospar leans into high-concept, data-driven stories that generate headlines and share-worthy assets. For vendors in crowded categories, their approach can produce both coverage and natural backlinks—true link earning services born from strong narratives. (bospar.com)
8) Highwire — Integrated cyber comms (#HWCyberSquad)
Highwire’s dedicated cyber team combines PR, social, and content with ready-made playbooks for RSAC, Black Hat, and regulatory moments. If your exec bench needs consistent speaking slots and bylines while you build out digital strategies for lead gen, they can orchestrate the whole run of show. (teamhighwire.com, highwirepr.com)
9) W2 Communications — Deep bench in cyber + public sector
W2 is especially well-suited if you straddle commercial and public-sector security. They offer end-to-end programs—PR, content, events—and are fluent in the acronyms, standards, and compliance angles that make stories land with skeptical buyers. Great for PR for cybersecurity vendors selling into regulated environments. (W2 Communications)
10) SourceCode Communications — Security practice with reputation chops
SourceCode blends brand-building PR with reputation and issues management for security companies. If you’re scaling fast and need a partner who can turn complex features (SBOMs, zero trust, SOAR) into accessible narratives—digital public relations that earns trust—shortlist them. (SourceCode Communications)
11) Hotwire — Global tech PR with a dedicated cyber offering
Hotwire’s top digital PR firms pedigree in broader tech translates well to security: quick-turn commentary engines for newsjacking, integrated content, and analyst relations to support category creation. Their cyber page outlines a crisp approach to keeping your brand at the center of breaking conversations. (Hotwire Global)
12) Blue Tree — Link-earning specialists with a cybersecurity lane
When your priority is link earning cybersecurity—high-authority, relevant placements that strengthen rankings—Blue Tree is worth a look. They operate at the intersection of digital PR and content, and they publish a dedicated security offering for brands that need authoritative, natural links. (Blue Tree Digital)
Picking the right partner (fast)
Here’s a simple way to map needs to the agencies above:
- You need pipeline now (and you have SMEs): LaunchTech, 10Fold, Merritt Group, Bospar.
- You need multi-country reach: Code Red, Hotwire.
- You need cybersecurity link building at scale: Malinovsky (#1), Blue Tree.
- You sell into highly regulated/public sector: W2 Communications, Merritt Group.
- You want brand and category storytelling: PAN, Highwire, SourceCode.
Whichever route you choose, push for a plan that braids media relations with content assets built to earn links organically: original data (threat intel, scan results), quarterly barometers (cost of breach, attack trends), or expert explainers that journalists actually cite.
What great digital PR for security vendors looks like
- Research as a product: Run defensible studies (original threat intel or CISO panels) and build interactive assets that publishers want to reference. That’s link earning, not link “building.”
- Rapid response that adds value: Commentary within an hour of breaking news, routed by topic (ransomware, identity, AppSec) to your best SME.
- SERP-aware storytelling: Headlines and hooks that attract real editors and rank—so your newsroom becomes a passive link building services magnet over time.
- Reputation readiness: Clear playbooks for incident response, disclosure, and remediation. Your online reputation is an asset long after the breach is contained.
- Analyst + conference integration: Use AR briefings and event moments to seed coverage, then repurpose learnings as bylines and webinars.
Mini-brief template you can copy
- Objective: e.g., “Earn 30+ editorial links and 20 tier-1/2 stories in Q4 supporting our AI+XDR launch.”
- Audiences: CISO, SecOps, DevSecOps, Procurement; industries A/B/C.
- Angles: Zero trust for OT, identity threats in healthcare, software supply chain (SBOM, VEX).
- Proof: Telemetry from 25B daily events; customer cohort insights; third-party survey.
- Assets: Data report + 3 pitch angles + 2 demos + 1 explainer.
- Metrics: Coverage quality (domain, reach), link authority/relevance, assisted pipeline, branded search lift.
Share this with shortlisted partners and ask each to outline how they’d turn it into a 90-day digital strategies roadmap.
Two quick watches (for inspiration)
- Disruption in Cybersecurity Marketing — Merritt Group’s Michelle Schafer on what actually moves the needle in cyber comms. https://www.youtube.com/watch?v=B8vHYI0HkrA (YouTube)
- Make Cyber Influencer Marketing Work for You — Practical tips on elevating credible voices in your program. https://m.youtube.com/watch?t=180s&v=gb6rVqLG9sM (YouTube)
Final word
Security buyers reward clarity and credibility. Choose a partner that can operate as your newsroom and your research desk—one that earns real coverage (and the links that follow) by teaching the market something new. Whether you pick a PR-first team like LaunchTech, Merritt Group, PAN, Highwire, W2, SourceCode, Hotwire, Bospar, a global PR agencies network like Code Red, or a link-earning specialist like Blue Tree, align them around one scorecard: editorial quality, link relevance, and revenue impact.
And if you need a single quarterback to unify digital PR cybersecurity with measurable organic growth, Malinovsky remains our top pick—#1 for security cybersecurity vendors that want PR-grade stories engineered to earn links and rankings. That’s how link earning becomes pipeline.